Canadian Anti-Spam Policy (CASL)
LATEST UPDATE: [[Date Goes Here]]
EFFECTIVE DATE: [[Date Goes Here]]
1. CANADIAN ANTI-SPAM POLICY. [[Your Business Name]] is committed to complying with the Canadian Anti-Spam Legislation (CASL) and takes the privacy and consent of our users, including [[Your Audience]], seriously. This Anti-Spam Policy outlines our practices for sending commercial electronic messages (CEMs) and ensuring compliance with CASL. By using our services, you agree to the terms outlined in this Anti-Spam Policy.
2. DEFINITION OF COMMERCIAL ELECTRONIC MESSAGES (CEMS). Under CASL, a CEM is any electronic message, including emails and text messages, that encourages participation in commercial activities, such as promoting products, services, or brands.
3. CONSENT. [[Your Business Name]] will only send CEMs to recipients who have provided explicit consent to receive such messages. We collect and maintain records of consent in compliance with CASL requirements. Consent can be obtained in the following ways:
a.) Express Consent: Recipients voluntarily opt-in to receive CEMs and provide explicit consent.
b.) Implied Consent: In certain circumstances, implied consent may apply, such as when there is an existing business relationship with the recipient or when the recipient’s contact information is conspicuously published.
4. UNSUBSCRIBE MECHANISM. [[Your Business Name]] includes a clear and conspicuous unsubscribe mechanism in all CEMs sent to recipients. Recipients who wish to opt-out from receiving further CEMs can do so by clicking the “unsubscribe” link in the message. Unsubscribe requests are processed promptly and must be honored within 10 business days, as required by CASL.
5. IDENTIFICATION AND CONTACT INFORMATION. All CEMs sent by [[Your Business Name]] will contain accurate identification information, including the sender’s name, business name, and contact details. We will also provide a valid physical mailing address in the message, as required by CASL.
6. CONSENT RECORDS. [[Your Business Name]] maintains records of consent for each recipient who has agreed to receive CEMs. These records include the manner in which consent was obtained, the date of consent, and any additional information required under CASL.
7. COMPLIANCE MONITORING. [[Your Business Name]] regularly monitors and audits our email and text message campaigns to ensure compliance with CASL. We promptly address any issues, unsubscribe requests, or complaints related to our CEMs.
8. THIRD-PARTY LISTS. [[Your Business Name]] does not purchase, rent, or use third-party lists for sending CEMs. We only send CEMs to individuals and organizations for whom we have obtained explicit consent or as permitted by CASL.
9. TRAINING AND EDUCATION. All employees and representatives of [[Your Business Name]] who are involved in sending CEMs are trained on CASL requirements and the company’s Anti-Spam Policy.
10. COMPLAINTS AND INQUIRIES. If you believe you have received an unsolicited CEM from [[Your Business Name]] or have any questions or concerns regarding our Anti-Spam Policy, please contact us using the clarification contact form link below.
11. CONCLUSION. [[Your Business Name]] is dedicated to complying with CASL and respecting the privacy and consent of our users. By using our services, you agree to the terms outlined in this Anti-Spam Policy. We will continue to uphold these standards to ensure that our commercial electronic messages are sent with explicit consent and adhere to CASL’s regulations.
12. CLARIFICATION CONTACT. Should you require clarification on anything mentioned in this Canadian Anit-Spam Policy, please contact us.